#BETHEPROOF: CEO Larry Bodner Shares an Inside Have a look at Bulletproof’s Merchandise, Individuals and Tradition

Whether or not you’re a Bulletproof veteran or just contemplating savoring your first sip of Bulletproof Espresso, you could have a number of questions on who we’re and the way we function.

Bulletproof Espresso, the espresso that began all of it, was launched in 2011. This mix of espresso, MCT oil and grass-fed butter challenged all the things we knew about diet norms by embracing high quality fat for sustained power. Since then, we’ve expanded our product line with new methods to energy your thoughts, gas your physique and assist unleash your limitless potential.

Right here’s a bit extra from my facet of the desk…

Our tradition and values

Actions converse louder than phrases. Our firm tradition is just an illustration of our actions at each degree. At Bulletproof, we query all the things—together with the methods we are able to function as a stronger crew. How can we work together with one another? Are our discussions short-term and task-oriented, or have we engaged in conversations that construct relationships? Have we developed belief in ourselves and one another? How can we react to errors?

What I can say, with confidence, is that we search to assist develop everybody’s limitless potential, whether or not they’re a Bulletproof worker or one in every of our shoppers. Our method to “limitless potential” just isn’t solely via providing a sturdy line of wellness-supporting merchandise, however can also be ingrained in our 4 core values: Compassionate Directness, Agility, Genuine to Objective and Clever Threat Taking.

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We attempt to maintain our values alive and actual every day—they’re not only a assortment of inspirational phrases that seem framed on the wall.

How we take clever dangers when innovating

A hand frothing a cup of Bulletproof Coffee using the Original Creamer fomula

Product innovation is the method of growing new merchandise and bettering current ones. It’s key to Bulletproof’s progress, and Clever Threat Taking is a required device.

Right here’s why. Our innovation course of focuses on figuring out what clients need immediately, what they need however aren’t getting and what they may need sooner or later. Then, we develop merchandise that match the Bulletproof model.

Each product has to fulfill our stringent high quality requirements. It additionally has to reply the query: How is that this product delivering on “Vitamin Reimagined?”

We stringently design merchandise that ship the ‘proof,’ which your thoughts and physique can really really feel.

2021: The highs and lows

Four jars of Bulletproof Gummy Vitamins

In 2021, we broke an organization file. We launched 14 new merchandise, together with our hottest gadgets of the yr: Gummy Nutritional vitamins and Creamers.

We pulled collectively as an organization to make these merchandise a hit. We additionally realized a number of misses. To be candid, we is not going to compromise our requirements. These requirements embody two giant areas:

  • Product efficacy: We wish the product to supply its supposed outcome.
  • Manufacturing requirements: The product have to be constantly manufactured to Bulletproof requirements.

Bulletproof is as robust as its folks. Behind the scenes, we now have hard-working people who’re consultants of their roles. We’ve tight ingredient choice, efficacy and style requirements. If product efficacy suffers or a product can’t be manufactured to our requirements, merely put: We don’t launch that product.

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Each shopper packaged items firm experiences challenges within the design, manufacturing and delivery of recent merchandise (particularly up to now yr). After launch, we rigorously take heed to shopper suggestions. In the summertime of 2021, we took that suggestions to motion and reacted shortly:

  • We improved our Collagen Protein Bars recipe to ship a softer, cookie-like texture
  • Our Chilly Brew Latte method has a new-and-improved taste you need to style to consider
  • We diminished the sweetness of our French Vanilla Creamer

As an organization, we made these modifications to raised meet our clients’ wants. True to our values, we had been Agile

Unpacking the challenges

A scoop of chocolate protein powder

Reformulating a product is a problem with loads of shifting elements. Different uncomfortable conversations are inevitable, however they’re a part of managing a rising firm.

These discussions span from prioritization, allocation of assets, coordination throughout departments (particularly in a totally distant office) and suggestions on efficiency, all over to private management. The latter is probably the most troublesome as a result of, effectively, it’s private.

With out emotional connection, it’s straightforward to devolve right into a collection of duties that may be efficient within the brief time period, however miss the larger image in the long run. I consider within the fidelity of function, emotional intent and esprit de corps. To get there, I ask: Are key leaders working in an emotionally centered method, partaking throughout the corporate and constructing belief?

This all sounds fairly straightforward and linear. It’s not. Uncomfortable discussions require appreciable preparation and testing/retesting the logic in a single’s head, together with my very own. As a pacesetter, I need to consider and visualize each upcoming dialogue, because it’s really deliberate as a two-way dialog—not a lecture.

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Approaching with kindness

Bulletproof CEO Larry Bodner sitting on a bench in the woods with his two dogs

This method is totally vital to successfully talk with kindness. My preparation for drawback fixing and strategic reflection usually consists of taking my canine (Jake and Moose) on a hike and letting my thoughts wander.

For me, nature facilitates the germination of readability of thought and steadiness of thoughts and physique.

In an odd approach, I achieve nice readability and turn into extra energized after a hike, regardless of expending vital power. I return to my desk with a affected person thoughts, able to have a dialog that drives us ahead.

To sum it up, #BETHEPROOF is on the coronary heart of our work, which is graced with a collective of good, pushed and sort folks. Generally, we simply want a candid dialog, with kindness, to convey out the proof.

Need to learn extra about how Bulletproof merchandise assist on a regular basis folks #BETHEPROOF? Comply with @bulletproof on social media and sustain with our weblog for extra inspiring tales from Bulletproof shoppers identical to you.

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